In Objects, we yearn to express a quiet sense of poetry through a respectful introspection into materials and production methods; a harmony between function and story. We are particularly interested in everyday objects and the rituals associated with their use, seeking to elevate them through curiosity and fidelity.
In Graphics, we strive to develop systems that motivate every detail, pushing conceptual boundaries within a framework of restraint and mindfulness. Every letter, every ink-spot, every pixel, every margin, is always an expression of a bigger whole. We like work bottom-up, not outside-in.
1 A We are an independent publisher, producing printed matter in close collaboration with other individuals and entities who share our deep respect toward's design power to change and affect, in addition to working feverishly and intimately on our own titles
1 B We are industrial designers and makers of various objects, ranging from intimate to grandiose, from functional to not-so-useful. A key part of our design philosophy lies within a deep curiosity towards form, material, production, and the ways we interact with things.
1 B We are collaborators, working with brands and businesses to realise their visions. We believe in a value-centric approach; one that prioritises quality and principle over profit or marketability. We'd still make it pretty, though.
1 D While interested in various fields and disciplines, we do have a soft spot for working in the fields of Design, Art, Architecture, Psychology, Philosophy, and Education.
2 First off, kudos to you for continueing to read past the first paragraph. Since it's just the two of us now, the tone can be more casual and less design-speaky. I thought it'd be funny to write an absurdly long text about the studio's values, missions, bla bla bla. Honestly, the work speaks for itself, this is nothing more than just a projection of what we think
people see us as, or what we would like others to see us through. Not to say the 'About' Page of a website is totally useless, it definitely has a function. But don't you also find it really badass when they don't say anything at all? Bla bla is a bla bla designer based in bla bla. Period.
There is just something so unassuming and so non-chalant about that. But then again, biographies give an opportunity to exclaim to the world what we wish to be perceived as, and so I've decided to have fun with it. Some interesting tidbits about this website design:
Did you know that the black text is not actually black, and neither is the background white? The black is actually a really dark shade of grey and the white is a really light shade of grey. I think this slight contrast really helps to add a very subtle, and hopefully subconscious feeling that the type in this
website is printed. I am in love with print, with artefacts of materaility that exist in the world, and I wish to emulate those sensibilities in a digital medium too. Also, I should probably address the elephant in the room: the fact that I use "we" when describing Caveat. I must confess,
this is a partial deception, one that will hopefully be true in the future. See, it's just me, Macarius, calling the shots here. But I do envision having a team in the future. The scope and scale of what I hope to accomplish far exceeds the capacities of 1 individual, but I still believe in creatng a brand
that is bigger than me, one that truly operates across disciplines, and not one that is mainly doing 1 thing and dabbles in another. It is with that intention that I have consciously chosen to operate under an entity, rather than my own name. Also, what's up with the tone? Do I want to seem more corporate and commercial
to attract more clients? Or do I want to become more niche and stylistic and become more of an artist operating within the medium of design?
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